Selling your property

We work with you to plan the best sales strategy for your property, based on your individual needs and informed by our in-depth understanding of your local area.

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Full service

We manage every aspect of your sale, from initial valuation, right through to completion, and every step in between. All for one, simple fee. Our dedicated sales progression team ensures your sale stays on track, even if things get tricky.

No tie in

Unlike many other agents, we won’t lock you into a contract. Nor will we ask you for any money until we’ve sold your property. This means the pressure is on us to be proactive and get serious buyers through your door.

Connected team

Experienced and attentive agents in our five, local offices work closely together to ensure your property is seen by our large network of registered buyers. Our team has some of the best customer reviews in the area.

Brilliant results

We value your property accurately and market it proactively, to create maximum interest and secure you the best price. We only ever have a manageable number of properties on our books, so your sale gets the full attention it deserves.

Effective marketing

Standout marketing is essential for attracting potential buyers and ultimately getting you the highest possible price for your property. We target the right buyers across the most effective channels and always use first-class professional photos and high-quality floor plans to show your property at its very best.

As nearly all property searches begin online, we list your property on all the major portals so it reaches the widest audience possible.

Effective marketing

Property valuation

The sales process starts with a valuation of your property. We arrange a time convenient to you to come and visit you and your property. We’ll give you an accurate valuation, based on almost two decades of experience in the area and the latest market data. It’s free and there’s no obligation.

We’ll also discuss the various sales strategies we could use to achieve your goals. There is no ‘one size fits all’ when it comes to selling a property, so our approach will be tailored to your personal circumstances.

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Choosing an estate agent and solicitor

When choosing an estate agent, try not to be swayed by the cheapest fee or highest valuation. We recommend you also consider local knowledge and market presence, reviews and recommendations, contract terms and how many of their sales reach completion. Most importantly, are they open and honest and do you trust them to act in your best interest?

It’s a good idea to appoint a property or conveyancing solicitor as soon as you decide to sell, so that all legal paperwork can be dealt with in good time. Here are a couple we have come to trust over the years:

Matthew Stewart
Setfords London
020 3829 5557
mstewart@setfords.co.uk

Tim Fox
Greene and Greene Solicitors
01284 717444
timfox@greene-greene.com

Marketing your property

Once instructed, we quickly get to work selling your property. Professional photographs, floor plan, brochure and sales board are all included as standard, along with comprehensive listings on our website and all the major property portals. We’ll also use any other marketing channels we think will help your sale, including social media, lifestyle magazines and London newspapers.

We don’t wait for buyers to come to us. Instead, we’re in immediate contact with our database of qualified buyers and all four of our offices work together to generate maximum interest in your property, while it’s fresh on the market.

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Viewings

Armed with everything they need to know, our smart, insightful negotiators showcase your property to prospective buyers. They know our core areas inside out and most live here too, which means they know exactly how to sell the local area and your type of property. Expect regular, constructive feedback and a rolling review of your sales strategy.

Viewings are arranged to suit both you and the buyer and we never use part-time or weekend staff. Remember to declutter and present your property in a way that allows potential buyers to imagine themselves living there.

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Negotiating offers

We’ll inform you as soon as an offer is made on your property and undertake all negotiations on your behalf. You may have multiple offers, in which case we’ll guide you through the merits and drawbacks of each. It’s not about accepting the first offer, but the right one, so it’s important to take the position of the buyer into consideration, as well as the offer itself.

Once you’ve accepted an offer, a Memorandum of Sale is drawn up. However, the agreement is not legally binding until contracts have been exchanged, so either party can still pull out at any time.

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Sales progression

It can be a rocky road to completion, so it really pays to have a capable estate agent working on your behalf. During this time, the buyer’s surveyor will survey the property and the final mortgage may need to be agreed. The solicitors will carry out searches and ensure all leases and other legal aspects of the sale are in order. If any problems are uncovered at any point, renegotiation may be required.

A highly experienced member of our sales progression team will keep your sale on track throughout this process. They’ll be in regular contact with all parties and navigate any pitfalls, giving you the best chance of receiving the maximum price for your property.

Exchange and completion

When all parties are in agreement, contracts will be exchanged, after which the sale is legally binding and neither you nor the buyer can pull out. The deposit (usually 10% of the sale price) will be transferred to your solicitor, who will then hold it until the completion of the sale. The buyer’s solicitor will arrange for the deeds to be transferred to the buyer by the Land Registry.

On completion day, the remaining funds (usually 90% of the sale price) will be transferred and the buyer will take ownership. Congratulations, you have sold your property! Time to crack open the champagne.

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Words from our clients

Paul Crozier - 8 Nov 2024

“My wife and I were both so grateful and relieved to finally find an agent in SW4 who was reliable, knowledgeable, professional and effective. Christiaan was all of these things and more, and he managed to re-instil our belief of what and how a good estate agent should be. After a number of buyers ha...”

Gareth - 3 Nov 2024

“Keatings were brilliant throughout a really long and stressful sales process, partly linked to poor timing where we initially listed during peak mortgage rates, and fickle buyers changing their minds along the way. When we lost a buyer unexpectedly and were nervous about losing our ongoing purchase...”

Lilly Andrews - 31 Oct 2024

“Chris was very friendly and accommodating - even helping me to go and see the property again (the same day) having just returned from the first viewing.”

Adam Boyle - 15 Jul 2024

“I was really happy with how Keatings handled the sale of my flat in Brixton. Luisa was fantastic and gave really solid and helpful advice throughout, working extremely hard to achieve the best value for me possible. I would absolutely recommend Keatings and particularly Luisa for their professional...”

Jon Randall - 16 Apr 2024

“Kayleigh was fantastic. I’m incredibly glad we got paired with her to find our new home. It was the first place we saw and she helped us through every step of the journey to getting it and making it home. She was supportive and on it throughout. Can’t champion her enough - thank...”

Henry Chown - 4 Apr 2024

“Lewis and Christiaan were a huge help in managing a sale that ran into quite a few complications. They were responsive and provided good advice at every stage, eventually resulting in a completion for a price I was very happy with. I'm grateful for their professionalism througout.”

Georgia Zoe Pryce - 21 Mar 2024

“Jade was amazing. She managed the post offer period for me in an efficient and kind way in what was not an easy process. She went out of her way to help and move things along. I would not hesitate to recommend Keating Estates and in particular Jade. Thank you all so much.”

HUDSON GRIEVE - 12 Mar 2024

“Christiaan was the best Sales Negotiator and Valuer that we met in the 4 months that we searched in SW4.The properties we viewed were always very close to our requirements ... and always a great location. He was very honest and straightforward to deal with and went the extra mile, ie cladding meetin...”

Olivia Retter - 27 Jan 2024

“Great experience, Christiaan helped me to find a property that I liked and was extremely helpful throughout the process. It was great to have someone that was properly engaged in helping me, honest, and had a positive attitude. Much better than all other estate agents that I had been speaking to bef...”

Mick - 12 Jan 2024

“Christiaan and i worked together for over 2 years to find a property. I think i worked with every agent in south london tbh! Christiaan was the best of the bunch. - helped me understand the process sine i’m not from london - understood fully what i was looking for despite my fick...”

Jeremy Clarke - 11 Jan 2024

“Definitely a more personal level of service and very responsive to our needs.”

John Guest - 10 Jan 2024

“Christiaan Olivier's help in the sale of our house has been exemplary. The whole process could not have been better. We are very grateful to him and the whole team at Keating Estates. We could not recommend them more highly.”

Kate Chaplin - 24 Dec 2023

“Christiaan was a trust worthy source during our process of purchasing. No ask was ever too much and provided such consistent communication between himself, seller and buyer. Thank you so much Christiaan!”

Louisa Hutton - 1 Dec 2023

“We can’t say any bad words about Chris. You are - Professional. Committed. Polite. Excellent communicator. Trustworthy. Helpful. Thank you Chris.”

Sam & Titi - 29 Nov 2023

“We had a fantastic experience with Christian as our estate agent. His friendly demeanour and extensive knowledge made the property viewing process smooth and enjoyable. Chris demonstrated a keen understanding of our requirements, providing valuable insights that guided us throughout our search. High...”

Rachel Warner - 21 Nov 2023

“Both Chris and Lewis made selling our flat the best experience it could be, given the current market. They were honest about a realistic price, and communicated regularly and promptly which really made a huge difference in a stressful experience. Chris even phoned us on a Sunday evening to say we&#...”

Lizzy Cormack - 8 Nov 2023

“I made enquiries with three different agents at the the start of my property search; Keatings immediately stood out from the rest and I quickly dropped the other two. Sam made the process easy, efficient and enjoyable, and understood what I was looking for. It was also clear that Keatings had the be...”

Jo - 28 Oct 2023

“Kayleigh was great throughout the search for a buyer for my flat. She remained in regular contact throughout to keep me up to date on progress, and was always upfront about changes in the market and the impact this may have. She made a stressful sales process easier than it would otherwise have been...”

Gavin Meichan - 26 Oct 2023

“Kayleigh was fabulous from start to finish for our first ever purchase. She was a standout estate agent during our search: incredibly personable and genuine, she listened to our requirements, didn't flood us with email and phone calls about properties we weren't interested in, but was al...”

Rachel Kenny - 24 Oct 2023

“Kayleigh was really helpful in our search and, along with Lewis, made the process of buying the property much easier than usual. She has also been really helpful in facilitating contact with the vendors post completion to sort post/keys etc, which we have greatly appreciated.”

Contact

Sound like your kind of people? Then we’d love to help with your sale.

Get a valuation 020 7720 2113 Email Us